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Hyves and HubSpot.A layer, not a switch.
HubSpot is the CRM a lot of teams run, and it does that well. Hyves is not trying to replace it. Hyves does the research, builds the business case and works each account, on top of the HubSpot you already have.
HubSpot facts checked against hubspot.com on 13 September 2026 · sources below
Side by side
Questionby question.
Where it starts
HubSpotYour CRM records, and the contacts you add, import or enrich.
HyvesYour work email. It researches your own company first.
Finding accounts
HubSpotBuyer intent from Breeze Intelligence, and a Prospecting Agent that works the accounts you point it at.
HyvesA market search in your buyer’s words: about fifty companies scored on twelve dimensions written for your product.
Evidence
HubSpotEnrichment of 40+ attributes from a dataset of 200M+ profiles.
HyvesEvery score quotes its source, and missing evidence counts as unknown, never zero.
The business case
HubSpotNot a built-in object. You would keep it in properties and notes.
HyvesA dossier for every Tier A and B account: why now, with source and date, and where you would land.
The buying committee
HubSpotBuying Groups, on Enterprise and in public beta, with roles you assign or take from a template.
HyvesSeven roles mapped by the research for every Tier A and B account.
Order of outreach
HubSpotSequences enroll one contact at a time; ordering across an account’s people is something you build.
HyvesWaves from the people who use it daily up to the buyer, a gate between them, one new person a day.
Sending
HubSpotSequences, and a Prospecting Agent that can hold drafts for review or send automatically.
HyvesFrom your own inbox, with a send mode per account: approve every message, the first, or let it run.
Pricing model
HubSpotPer seat, from a free CRM to Enterprise, with AI work billed in HubSpot Credits.
HyvesPer seat. Every plan has every feature; usage grows with the plan.
Fair is fair
Where HubSpot is stronger
The CRM itself
Marketing, sales and service on one mature record, with pipelines, forecasting, scheduling and conversation intelligence built in.
Data at scale
Breeze Intelligence enriches from 200M+ profiles and adds buyer intent.
Scale and ecosystem
306,446 customers as of 30 June 2026, and a large marketplace of apps and partners.
The difference
Where Hyves is different
It starts from a login
The research on your company, your twelve dimensions and the first market search run on their own.
A case, not a record
Every Tier A and B account carries a business case with its sources, which stays empty rather than invented.
Worked from the inside
Everyone involved is mapped and contacted in waves, users first and the buyer last.
Better together
Keep HubSpot.Add the research.
Most teams that look at Hyves already run HubSpot. That is the intended setup, not a compromise.
HubSpot stays your system of record
Contacts sync both ways, in the direction you choose.
Hyves reads the rest
Companies and deals are read into Hyves; any change back goes through SYNC and waits for your approval.
Keep your CRM.Let Hyves do the research.
Request access. Once you’re in, sign in and connect HubSpot, and the research on your company starts straight away.